Why MiLB?

Opportunities

Our Vision

Unparalleled Reach & Scale

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Our massive footprint of 160 Clubs in 42 states gives your brand the valuable opportunity to reach a fully engaged fan base from coast to coast.

Local Market Connectivity

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Leveraging our 160 Clubs across the country to connect and engage local communities with your brand.

Fan Engagement

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Our league's industry-leading fan-friendly experience and diverse demographics allow us to promote your brand to a target-rich consumer base, on and off the field.

Business Driving Opportunities

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MiLB and its member Clubs are uniquely positioned to generate revenue and customer leads for your business.

By The Numbers

#1

#1

Family/Fan-Friendly League (SBJ)

41.8M+

41.8M+

Total Attendees in 2017, more than NFL, NBA, NHL and MLS

111M+

111M+

Self-Designated MiLB Fans (ESPN Sports Poll)

$3.4B

$3.4B

Ballpark Construction Investment for the 113 new MiLB ballparks built in the last 25 years

160

160

MiLB Clubs

126

126

Clubs in the Top 100 U.S. DMAs

81%

81%

of Americans live in a market with a MiLB Club (ESPN Sports Poll)

51% / 49%

51% / 49%

Male/Female Fan Gender Balance, best among professional sports leagues (ESPN Sports Poll)

Engagement Opportunities

Strategic Partners

Case Studies

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    Objective

    As the “Official Bean of Minor League Baseball," BUSH’s is connecting with MiLB fans in an authentic way and making a positive impact on the communities in which they live.

    Execution

    Key relationships with MiLB Clubs have led to BUSH’s industry-leading product very quickly becoming a high-quality concessions/hospitality item. Clubs have quickly found that aligning with BUSH’s not only improves their concession offerings, but also provides meaningful engagement opportunities with fans.

    Results

    BUSH’s leveraged its strong brand equity and industry-leading product to quickly garner adoption at concessions, integrate with a popular fan focused digital platform, and curate a national food drive in MiLB communities across the country. Bush’s has found a way to authentically provide value for fans and Clubs alike.

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    Objective

    Uncle Ray’s has partnered with MiLB to increase brand awareness, consideration and product distribution in ballpark and at retail outlets across the country.

    Execution

    In addition to having its logo on more than 100M Uncle Ray’s product packages and POS, MiLB created an authentic branded platform that connects Uncle Ray’s with high-potential consumers in-park while driving traffic back to specific retailers across the country.

    Results

    Leveraging MiLB’s local relationships, Uncle Ray’s had concessions integration into more than 50 ballparks while expanding its retail distribution. In addition, Uncle Ray’s 2016 fiscal sales increased 14.5% YOY in a category that only grew 1.5%, speaking to the power of the local relationships created via the partnership.

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    Objective

    John Deere seeks to create local community relationships to increase sales for their sports turf equipment division via business-driving opportunities across MiLB’s ecosystem.

    Execution

    Through the partnership, John Deere is positioned as the go-to destination for all things turf equipment to all 160 MiLB Clubs. MiLB Clubs receive best in class products and services to maintain its ballparks and local grounds.

    Results

    Leveraging MiLB’s vast network and influence on the local level, John Deere has generated millions of dollars in new business in only the first year of the partnership.

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    Objective

    As the “Business-Driving Solutions Provider of Minor League Baseball,” FIS wanted to bring the “Ballpark of the Future” to the entire MiLB membership. In the “Ballpark of the Future," advanced payment technology, fan loyalty and streamlined ballpark operations allow fans and clubs to connect.

    Execution

    From the start of the partnership, FIS and its industry-leading payment and loyalty services were positioned to all 160 MiLB Clubs as the most forward thinking brand in their space. Through their products and services, MiLB Clubs receive cost saving benefits that create a frictionless environment for fans.

    Results

    FIS has acquired many new accounts, both with the Clubs and with ancillary businesses, due to MiLB’s ability to provide support to the greater membership.

Partner with Us

Gerald Jones

Business Development & Media

Call: 
+1 (727) 456-1731

MiLB Corporate Contact Info

Office: 
9550 16th Street North, St. Petersburg, FL 33716
Ph: 
+1 (727) 822-6937