To be a dynamic leader in Sport & Entertainment, committed to driving industry-leading value for our Fans, Clubs, Communities and Partners.
By The Numbers
Family/Fan-Friendly League (SBJ)
Total Attendees in 2016, more than NFL, NBA, NHL and MLS
Self-Designated MiLB Fans (ESPN Sports Poll)
Ballpark Construction Investment for the 113 new MiLB ballparks built in the last 25 years
Clubs in the Top 100 U.S. DMAs
of Americans live in a market with a MiLB Club (ESPN Sports Poll)
52% / 48%
52% / 48%
Male/Female Fan Gender Balance, best among professional sports leagues (ESPN Sports Poll)
MiLB is focused on aligning with institutional, strategic partners in the marketplace. We build ownable platforms and integrated partnerships with national & local touchpoints in 160 communities that meet partners' key business objectives.
In-Park Branding & Activation
Unique Fan Experiences
Hospitality & Exclusive Access
Partner Specific Programs
Starting in 2016, Esurance partnered with MiLB to build a comprehensive, integrated platform that celebrates the iconic moment when a MiLB player is called up to MLB for his debut.
MiLB unlocked the power of a streamlined, league-wide digital and social media campaign generating same-day Esurance-branded #CallUpWorthy social posts from each former team. When a player gets the call to the big leagues, each former Club and community celebrates the moment!
Esurance captured and shared the story of 153 MiLB players who got the call-up during the 2016 season with more than 900 MiLB and Club #CallUpWorthy social posts generating 200M total social impressions.
Uncle Ray’s has partnered with MiLB to increase brand awareness, consideration and product distribution in ballpark and at retail outlets across the country.
In addition to having its logo on more than 100M Uncle Ray’s product packages and POS, MiLB created an authentic branded platform that connects Uncle Ray’s with high-potential consumers in-park while driving traffic back to specific retailers across the country.
Leveraging MiLB’s local relationships, Uncle Ray’s had concessions integration into more than 50 ballparks while expanding its retail distribution. In addition, Uncle Ray’s 2016 fiscal sales increased 14.5% YOY in a category that only grew 1.5%, speaking to the power of the local relationships created via the partnership.
In 2016, E & J Gallo Winery called upon longtime partner MiLB to help drive awareness, consideration, and trial for their newly launched Barefoot Refresh Spritzer Can product to engage with the millennial consumer.
MiLB Clubs in key local markets enabled product sampling capabilities in-park, including unique tasting events at branded in-park footprints. Barefoot Refresh further engaged fans by selling product in concessions.
Barefoot Refresh positioned its new product line front and center to millions of MiLB fans in more than 100 ballparks through unique, engaging in-park experiences and digital and social media content.
John Deere seeks to create local community relationships to increase sales for their sports turf equipment division via business-driving opportunities across MiLB’s ecosystem.
Through the partnership, John Deere is positioned as the go-to destination for all things turf equipment to all 160 MiLB Clubs. MiLB Clubs receive best in class products and services to maintain its ballparks and local grounds.
Leveraging MiLB’s vast network and influence on the local level, John Deere has generated millions of dollars in new business in only the first year of the partnership.
Crayola seeks to drive awareness, engagement and purchases of products during key retail sales periods in 2017 through their first-ever sport league partnership with MiLB to amplify current marketing efforts.
The Crayola All-Star Experience provides families the opportunity to win “money can’t buy” experiences at a select MiLB All-Star game. Experiences also include exclusive experiences at ballparks around the country and Crayola products. The national sweepstakes is supported through on-package branding, digital, and in-ballpark messaging.
This partnership will kick off in 2017!
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Business Development & Media
- +1 (727) 456-1778
MiLB Corporate Contact Info
- 9550 16th Street North, St. Petersburg, FL 33716
- +1 (727) 822-6937