MiLB Partnerships

Why MiLB?

Our Vision

To be a dynamic leader in Sport & Entertainment, committed to driving industry-leading value for our Fans, Clubs, Communities and Partners.

Unparalleled Reach & Scale

Our massive footprint of 160 Clubs in 42 states gives your brand the valuable opportunity to reach a fully engaged fan base from coast to coast.

Marketplace Relevance

MiLB has become one of the premier properties to authentically connect and engage audiences across the country.

Purpose-Driven Initiatives

Using baseball to bring communities together by creating environments where everyone feels welcome.

Multicultural Engagement

Aligned through our shared core values, MiLB and its partners are focused on celebrating & impacting our holistic community.

By The Numbers

#1

Family/Fan-Friendly League (SBJ)

41M+

Total Attendees in 2019, more than NFL, NBA, NHL and MLS

100M+

Self-Designated MiLB Fans (ESPN Sports Poll)

$3.4B

Ballpark Construction Investment for the 113 new MiLB ballparks built in the last 25 years

160

MiLB Clubs

120+

Clubs in the Top 100 U.S. DMAs

81%

of Americans live in a market with a MiLB Club (ESPN Sports Poll)

9,000+

Games scheduled during the spring & summer months!

Engagement Opportunities

MiLB is focused on aligning with institutional, strategic partners in the marketplace. We build ownable platforms and integrated partnerships with national & local touchpoints in 160 communities that meet partners' key business objectives.

In-Park Branding & Activation

Unique Fan Experiences

B2B Opportunities

Integrated Media

Retail Promotions

Community Connections

Hospitality & Exclusive Access

Partner Specific Programs

Strategic Partners

Case Studies

Objective

As the “Official Bean of Minor League Baseball," BUSH’s is connecting with MiLB fans in an authentic way and making a positive impact on the communities in which they live.

Execution

Key relationships with MiLB Clubs have led to BUSH’s industry-leading product very quickly becoming a high-quality concessions/hospitality item. Clubs have quickly found that aligning with BUSH’s not only improves their concession offerings, but also provides meaningful engagement opportunities with fans.

Results

BUSH’s leveraged its strong brand equity and industry-leading product to quickly garner adoption at concessions, integrate with a popular fan focused digital platform, and curate a national food drive in MiLB communities across the country. Bush’s has found a way to authentically provide value for fans and Clubs alike.
Objective

Uncle Ray’s has partnered with MiLB to increase brand awareness, consideration and product distribution in ballpark and at retail outlets across the country.

Execution

In addition to having its logo on more than 100M Uncle Ray’s product packages and POS, MiLB created an authentic branded platform that connects Uncle Ray’s with high-potential consumers in-park while driving traffic back to specific retailers across the country.

Results

Leveraging MiLB’s local relationships, Uncle Ray’s had concessions integration into more than 50 ballparks while expanding its retail distribution. In addition, Uncle Ray’s 2016 fiscal sales increased 14.5% YOY in a category that only grew 1.5%, speaking to the power of the local relationships created via the partnership.
Objective

As the Official ticketing provider of MiLB, Tickets.com is authentically integrated at the core of the MiLB fan experience by creating an industry-leading model providing a frictionless buying process.

Execution

Leveraging MiLB’s unprecedented scale and access to influential decision makers during marquee events, Tickets.com and MiLB have created a first-of-its-kind partnership model to develop new ideas and initiatives through technology to connect MiLB fans with their favorite ballparks, teams, players and communities, while also providing a storytelling platform of the MiLB fan experience. The industry-leading model is constructed to embrace and expand the latest technology innovations from Tickets.com and serve as an extension of Minor League Baseball's commitment to connect its fans to the game.

Results

Tickets.com has seen a 70%+ YOY growth in MiLB team business as well as solidifying its standing as the authority on all things ticketing within the MiLB ecosystem
Objective

As the “Business-Driving Solutions Provider of Minor League Baseball,” FIS wanted to bring the “Ballpark of the Future” to the entire MiLB membership. In the “Ballpark of the Future," advanced payment technology, fan loyalty and streamlined ballpark operations allow fans and clubs to connect.

Execution

From the start of the partnership, FIS and its industry-leading payment and loyalty services were positioned to all 160 MiLB Clubs as the most forward thinking brand in their space. Through their products and services, MiLB Clubs receive cost saving benefits that create a frictionless environment for fans.

Results

FIS has acquired many new accounts, both with the Clubs and with ancillary businesses, due to MiLB’s ability to provide support to the greater membership.