Why MiLB?
Our Vision
To be a dynamic leader in Sport & Entertainment, committed to driving industry-leading value for our Fans, Clubs, Communities and Partners.
By The Numbers
#1
#1
Family/Fan-Friendly League (SBJ)
41.3M+
41.3M+
Total Attendees in 2016, more than NFL, NBA, NHL and MLS
106M+
106M+
Self-Designated MiLB Fans (ESPN Sports Poll)
$3.3B
$3.3B
Ballpark Construction Investment for the 113 new MiLB ballparks built in the last 25 years
160
160
MiLB Clubs
126
126
Clubs in the Top 100 U.S. DMAs
76%
76%
of Americans live in a market with a MiLB Club (ESPN Sports Poll)
52% / 48%
52% / 48%
Male/Female Fan Gender Balance, best among professional sports leagues (ESPN Sports Poll)
Engagement Opportunities
MiLB is focused on aligning with institutional, strategic partners in the marketplace. We build ownable platforms and integrated partnerships with national & local touchpoints in 160 communities that meet partners' key business objectives.
In-Park Branding & Activation
Unique Fan Experiences
B2B Opportunities
Digital/Social Content
Retail Promotions
Charitable Initiatives
Hospitality & Exclusive Access
Partner Specific Programs
Strategic Partners
Case Studies
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Objective
As the “Official Bean of Minor League Baseball," BUSH’s is connecting with MiLB fans in an authentic way and making a positive impact on the communities in which they live.
Execution
Key relationships with MiLB Clubs have led to BUSH’s industry-leading product very quickly becoming a high-quality concessions/hospitality item. Clubs have quickly found that aligning with BUSH’s not only improves their concession offerings, but also provides meaningful engagement opportunities with fans.
Results
BUSH’s leveraged its strong brand equity and industry-leading product to quickly garner adoption at concessions, integrate with a popular fan focused digital platform, and curate a national food drive in MiLB communities across the country. Bush’s has found a way to authentically provide value for fans and Clubs alike.
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Objective
Uncle Ray’s has partnered with MiLB to increase brand awareness, consideration and product distribution in ballpark and at retail outlets across the country.
Execution
In addition to having its logo on more than 100M Uncle Ray’s product packages and POS, MiLB created an authentic branded platform that connects Uncle Ray’s with high-potential consumers in-park while driving traffic back to specific retailers across the country.
Results
Leveraging MiLB’s local relationships, Uncle Ray’s had concessions integration into more than 50 ballparks while expanding its retail distribution. In addition, Uncle Ray’s 2016 fiscal sales increased 14.5% YOY in a category that only grew 1.5%, speaking to the power of the local relationships created via the partnership.
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Objective
John Deere seeks to create local community relationships to increase sales for their sports turf equipment division via business-driving opportunities across MiLB’s ecosystem.
Execution
Through the partnership, John Deere is positioned as the go-to destination for all things turf equipment to all 160 MiLB Clubs. MiLB Clubs receive best in class products and services to maintain its ballparks and local grounds.
Results
Leveraging MiLB’s vast network and influence on the local level, John Deere has generated millions of dollars in new business in only the first year of the partnership.
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Objective
As the “Business-Driving Solutions Provider of Minor League Baseball,” FIS wanted to bring the “Ballpark of the Future” to the entire MiLB membership. In the “Ballpark of the Future," advanced payment technology, fan loyalty and streamlined ballpark operations allow fans and clubs to connect.
Execution
From the start of the partnership, FIS and its industry-leading payment and loyalty services were positioned to all 160 MiLB Clubs as the most forward thinking brand in their space. Through their products and services, MiLB Clubs receive cost saving benefits that create a frictionless environment for fans.
Results
FIS has acquired many new accounts, both with the Clubs and with ancillary businesses, due to MiLB’s ability to provide support to the greater membership.
In the News
Partner with Us
MiLB Corporate Contact Info
- Office:
- 9550 16th Street North, St. Petersburg, FL 33716
- Ph:
- +1 (727) 822-6937