MiLB Partnerships

Why MiLB?

Our Vision

To be a dynamic leader in Sport & Entertainment, committed to driving industry-leading value for our Fans, Clubs, Communities and Partners.

Unparalleled Reach & Scale

Our massive footprint of 160 Clubs in 42 states gives your brand the valuable opportunity to reach a fully engaged fan base from coast to coast.

Local Market Connectivity

Leveraging our 160 Clubs across the country to connect and engage local communities with your brand.

Fan Engagement

Our league's industry-leading fan-friendly experience and diverse demographics allow us to promote your brand to a target-rich consumer base, on and off the field.

Business Driving Opportunities

MiLB and its member Clubs are uniquely positioned to generate revenue and customer leads for your business.

By The Numbers

#1

Family/Fan-Friendly League (SBJ)

41.3M+

Total Attendees in 2016, more than NFL, NBA, NHL and MLS

106M+

Self-Designated MiLB Fans (ESPN Sports Poll)

$3.3B

Ballpark Construction Investment for the 113 new MiLB ballparks built in the last 25 years

160

MiLB Clubs

126

Clubs in the Top 100 U.S. DMAs

76%

of Americans live in a market with a MiLB Club (ESPN Sports Poll)

52% / 48%

Male/Female Fan Gender Balance, best among professional sports leagues (ESPN Sports Poll)

Engagement Opportunities

MiLB is focused on aligning with institutional, strategic partners in the marketplace. We build ownable platforms and integrated partnerships with national & local touchpoints in 160 communities that meet partners' key business objectives.

In-Park Branding & Activation

Unique Fan Experiences

B2B Opportunities

Digital/Social Content

Retail Promotions

Charitable Initiatives

Hospitality & Exclusive Access

Partner Specific Programs

Strategic Partners

Case Studies

Objective

Starting in 2016, Esurance partnered with MiLB to build a comprehensive, integrated platform that celebrates the iconic moment when a MiLB player is called up to MLB for his debut.

Execution

MiLB unlocked the power of a streamlined, league-wide digital and social media campaign generating same-day Esurance-branded #CallUpWorthy social posts from each former team. When a player gets the call to the big leagues, each former Club and community celebrates the moment!

Results

Esurance captured and shared the story of 153 MiLB players who got the call-up during the 2016 season with more than 900 MiLB and Club #CallUpWorthy social posts generating 200M total social impressions.
Objective

Uncle Ray’s has partnered with MiLB to increase brand awareness, consideration and product distribution in ballpark and at retail outlets across the country.

Execution

In addition to having its logo on more than 100M Uncle Ray’s product packages and POS, MiLB created an authentic branded platform that connects Uncle Ray’s with high-potential consumers in-park while driving traffic back to specific retailers across the country.

Results

Leveraging MiLB’s local relationships, Uncle Ray’s had concessions integration into more than 50 ballparks while expanding its retail distribution. In addition, Uncle Ray’s 2016 fiscal sales increased 14.5% YOY in a category that only grew 1.5%, speaking to the power of the local relationships created via the partnership.
Objective

In 2016, E & J Gallo Winery called upon longtime partner MiLB to help drive awareness, consideration, and trial for their newly launched Barefoot Refresh Spritzer Can product to engage with the millennial consumer.

Execution

MiLB Clubs in key local markets enabled product sampling capabilities in-park, including unique tasting events at branded in-park footprints. Barefoot Refresh further engaged fans by selling product in concessions.

Results

Barefoot Refresh positioned its new product line front and center to millions of MiLB fans in more than 100 ballparks through unique, engaging in-park experiences and digital and social media content.
Objective

John Deere seeks to create local community relationships to increase sales for their sports turf equipment division via business-driving opportunities across MiLB’s ecosystem.

Execution

Through the partnership, John Deere is positioned as the go-to destination for all things turf equipment to all 160 MiLB Clubs. MiLB Clubs receive best in class products and services to maintain its ballparks and local grounds.

Results

Leveraging MiLB’s vast network and influence on the local level, John Deere has generated millions of dollars in new business in only the first year of the partnership.
Objective

Crayola seeks to drive awareness, engagement and purchases of products during key retail sales periods in 2017 through their first-ever sport league partnership with MiLB to amplify current marketing efforts.

Execution

The Crayola All-Star Experience provides families the opportunity to win “money can’t buy” experiences at a select MiLB All-Star game. Experiences also include exclusive experiences at ballparks around the country and Crayola products. The national sweepstakes is supported through on-package branding, digital, and in-ballpark messaging.

Results

This partnership will kick off in 2017!